As a start, twenty-five square meters was enough to stage Eisbär easylife. To set a new collection in motion can be a challenge, but not for the Eisbär team. In only six months, they were able to create a refined knit collection of a hundred different styles for both men and women. And the first presentation took place at the Premium Exhibitions for Berlin Fashion Week. INSTINKTE was commissioned for the conception, staging and production of the stand. What resulted was a trade fair appearance of elegant reduction combined with many small highlights that we welded and bolted together in our labs. For this, everyday objects like for example cold water pipes were made into clothing rods. „Experimenting with cool, clear colors and materials is my passion. With this I can really devote to minimalism,“ expressed Tim Sean-Lee MUT-LU, founder and creative head of INSTINKTE. INSTINKTE thanks Eisbär for the project and especially for the 100% creative freedom!
INSTINKTE Messestand Eisbär Berlin Fashion Week PremiumINSTINKTE Messestand Eisbär Berlin Fashion Week Premium