The Swedish sock brand “Happy Socks” once again exhibited their collection at the Berlin Fashion Week 2017. They celebrated their 10 year anniversary with playful designs, colors, shapes and materials. The trade booth was hardly to overlook.  Colorful socks and extraordinary, creative campaign pictures created a sensation for the eye. This year’s highlights were socks designed by David Lachapelle, Robert Rodriguez, Snoop Dogg and Iris Apfel.

Again, Instinkte had the task to develop the concept of the „Happy Socks“ trade booth and perfectly realized it in a unique way.