Hysteria! This is the name of the exclusive line of happy-makers from Stockholm which has every intention in the future of taking the feet of the women’s world by storm. INSTINKTE carried out the debut launch at the Premium Exhibition and conceived the trade fair appearance of the new line. In order to leave a new impression, the stand was designed more simply than what has been known by its parent brand. An open atmosphere welcomed the trade fair visitors and the feminine line convinced with its well-known, colorful patterns, which feel more adult.