Within the Fashionweek Berlin in June 2016, INSTINKTE designed and realized the booth of the Korean fashion label So, Wool at Premium Exhibitions. Therefore INSTINKTE was responsible for So, Wools´ first performance in Europe. The main focus was on the natural product wool. For that INSTINKTE didn´t only visualized the process on the wall of the booth, the visitors could also convince themselves of the processing of the wool – from the sheep, up to the finished garment. The grey glazed pinewood-walls were harmonizing with the natural product wool and So, Wools current collection.
It was a pleasure to convince the visitors and the Korean fashion lable So, Wool of our minimalistic and “soft” side!