SO, WOOL BOOTH
Within the Fashionweek Berlin in June 2016, INSTINKTE designed and realized the booth of the Korean fashion label So, Wool at Premium Exhibitions. Therefore INSTINKTE was responsible for So, Wools´ first performance in Europe. The main focus was on the natural product wool. For that INSTINKTE didn´t only visualized the process on the wall of the booth, the visitors could also convince themselves of the processing of the wool – from the sheep, up to the finished garment. The grey glazed pinewood-walls were harmonizing with the natural product wool and So, Wools current collection.
It was a pleasure to convince the visitors and the Korean fashion lable So, Wool of our minimalistic and “soft” side!